About Us

Cardio Fitness started as the pioneer in the fitness market in India in 1995. We are recognized as the leaders in the premium fitness equipment and wellness products. For over 20 years, CFI has demonstrated an unwavering commitment to performance with integrity. CFI specializes in top quality commercial and home fitness equipment with cutting edge technologies – both indoor and outdoor, wellness products, flooring solutions and accessories. With the launch of our brand; ‘Celebrate Life’ we have expanded into new businesses and new regions. We have built an industry wide reputation for product quality and customer satisfaction.

The Brand & Philosophy

There are those who live their life to the MAX. Squeeze every bit out of it. Then there are those who just do not have the stamina to do that. Discover ‘Celebrate Life’ – The Wellness Experts’ who are here to bring you the ultimate fitness experience with world class equipment, accessories and attitude. The attitude to stay spirited, fresh and active ! Let a new life begin !

Our Founder

A pioneer in the fitness industry in India, Deepak Dewan has always been ahead of his time. His story is about creativity, passion and constant reinvention. Responsible for introducing the top two global brands of fitness equipment (Life Fitness and Cybex) to India and the Indian Subcontinent, his company Cardio Fitness gave their principals the largest installation base in the territory and an impeccable reputation in the SAARC Region where the brands were represented. Deepak is recognized internationally for his unparalleled contribution to the fitness industry. ‘Celebrate Life’ was started with a vision to make value for money equipment. Without compromising on quality, to make quality fitness equipment more accessible to people in India.

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