A pioneer in the fitness industry in India, Deepak Dewan has always been ahead of his time. His story is about creativity, passion and constant reinvention. Responsible for introducing the top two global brands of fitness equipment (Life Fitness and Cybex) to India and the Indian Subcontinent, his company Cardio Fitness gave their principals the largest installation base in the territory and an impeccable reputation in the SAARC Region where the brands were represented. Deepak is recognized internationally for his unparalleled contribution to the fitness industry. ‘Celebrate Life’ was started with a vision to make value for money equipment. Without compromising on quality, to make quality fitness equipment more accessible to people in India.